Ensure Your Company is Attractive to Work For
Spanning arbeidsmarkt loopt op: hoe aantrekkelijk is jouw bedrijf?
DNA of Your Company
Paul Joore
DNA of Your Company
07/30/2019
1 min
0

Ensure Your Company is Attractive to Work For

07/30/2019
1 min
0

Ensure Your Company is Attractive to Work For

Labor shortage is a term that is increasingly appearing in the news, including at the Chamber of Commerce. We noticed something and would like to share it with you.

On the website of the Chamber of Commerce, it is noted that especially SMEs (small and medium-sized enterprises) with between 5 and 250 employees, suffer more from staff shortages than large corporations, particularly in the ICT (information and communication technology) sector. 25% of the businesses in this sector report having a shortage of personnel. Other sectors like construction, technology, healthcare and social services, and business services also struggle to fill vacancies.

As inspiration and a tool, the Chamber of Commerce has posted a checklist to ensure you have implemented as many actions as possible to recruit staff. Nothing wrong with that, every little bit helps. But something stood out to us when reading the checklist. What we find missing among the twenty or so actions is ensuring your company is an attractive place to work. This means having a strong and appealing image! And that is only possible if you consciously work on it as an organization. Do you actually know how your organization is perceived by the outside world?

Actively Work on Your Organization's Image

Working on an appealing image starts with the DNA of your company. The DNA of your organization is crucial to your company's image. In other words, with the DNA, you set an important part of your company's culture. Job satisfaction and productivity radiate far beyond the walls of your organization. This leads to positive discussions about your organization. And that makes you attractive to potential colleagues to win over and retain.

How do you think the outside world views your organization? And which factors determine this? How would you describe the DNA of your company? Within your own 14-days free trial subscription, you will quickly learn where you stand!

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