Paul Joore
Owner Route ICR
Ambitie en opgebouwde kennis en ervaring
Master Your Purpose. Own Your Freedom. With ICR.
I’ve always been driven by helping people grow, feel supported and perform at their best — with clarity, rhythm and confidence.
But my journey didn’t start in boardrooms. It started in top-level hospitality, where timing, warmth and service matter. Helping people feel good is something I learned early, and that instinct has followed me ever since. Sports shaped the other side of me: discipline, teamwork, resilience and the desire to raise the bar — professionally and personally.
After studying Business Economics and completing the Post-Master Accountancy program, I joined Arthur Andersen. There, I saw how organizations really function — the structures, behaviour patterns, hidden bottlenecks and the impact of leadership and culture.
My next step as CFO of a 300-employee company showed me what responsibility truly feels like. Later, as an interim manager and coach across SMEs, corporates and scaleups, I kept seeing the same pattern everywhere:
* Behaviour is difficult to change.
* Structure is difficult to maintain.
* And in most organizations, the day-to-day chaos is the real boss.
Financial scans confirmed it. Mentoring startups at Startupbootcamp confirmed it again. Different symptoms. Same underlying issue: mindset, structure and execution are rarely aligned.
And here’s the part I had to learn the hard way: In the years I spent shaping what would eventually become the ICR Growth & Success SaaS Platform, I personally experienced all the discomforts and struggles of entrepreneurship. The chaos. The pressure. The tension between short-term survival and long-term vision. The search for clarity, balance and daily rhythm.
Ironically, I once heard the criticism that I “couldn’t speak about entrepreneurial pain because I hadn’t felt it myself.” Today, the opposite is true. I didn’t just build ICR — I lived the very struggles I set out to solve.
And yet, I would never have been able to create ICR without the foundation that came before it: my academic background, my years as an auditor, my CFO experience, the interim assignments, the coaching work and the Startupbootcamp mentoring. That combination allowed me to see the system behind organizational success — long before I experienced the pain personally.
During my 40s, after a deep period of personal and professional growth, one question became clear: What legacy do I want to build? If no system existed that could help organizations grow in an integrated, practical and sustainable way …
... I would build one.
That became ICR — the Growth & Success Operating System that brings clarity, rhythm and sustainable performance into daily practice. A system not just to measure organizations, but to help people and teams thrive.
If you’re exploring how alignment can transform your organization — or your own leadership journey — feel free to reach out. I’m always open to meaningful conversations.
I’ve always been driven by helping people grow, feel supported and perform at their best — with clarity, rhythm and confidence.
But my journey didn’t start in boardrooms. It started in top-level hospitality, where timing, warmth and service matter. Helping people feel good is something I learned early, and that instinct has followed me ever since. Sports shaped the other side of me: discipline, teamwork, resilience and the desire to raise the bar — professionally and personally.
After studying Business Economics and completing the Post-Master Accountancy program, I joined Arthur Andersen. There, I saw how organizations really function — the structures, behaviour patterns, hidden bottlenecks and the impact of leadership and culture.
My next step as CFO of a 300-employee company showed me what responsibility truly feels like. Later, as an interim manager and coach across SMEs, corporates and scaleups, I kept seeing the same pattern everywhere:
* Behaviour is difficult to change.
* Structure is difficult to maintain.
* And in most organizations, the day-to-day chaos is the real boss.
Financial scans confirmed it. Mentoring startups at Startupbootcamp confirmed it again. Different symptoms. Same underlying issue: mindset, structure and execution are rarely aligned.
And here’s the part I had to learn the hard way: In the years I spent shaping what would eventually become the ICR Growth & Success SaaS Platform, I personally experienced all the discomforts and struggles of entrepreneurship. The chaos. The pressure. The tension between short-term survival and long-term vision. The search for clarity, balance and daily rhythm.
Ironically, I once heard the criticism that I “couldn’t speak about entrepreneurial pain because I hadn’t felt it myself.” Today, the opposite is true. I didn’t just build ICR — I lived the very struggles I set out to solve.
And yet, I would never have been able to create ICR without the foundation that came before it: my academic background, my years as an auditor, my CFO experience, the interim assignments, the coaching work and the Startupbootcamp mentoring. That combination allowed me to see the system behind organizational success — long before I experienced the pain personally.
During my 40s, after a deep period of personal and professional growth, one question became clear: What legacy do I want to build? If no system existed that could help organizations grow in an integrated, practical and sustainable way …
... I would build one.
That became ICR — the Growth & Success Operating System that brings clarity, rhythm and sustainable performance into daily practice. A system not just to measure organizations, but to help people and teams thrive.
If you’re exploring how alignment can transform your organization — or your own leadership journey — feel free to reach out. I’m always open to meaningful conversations.
