Focus on the Ideal Customer, Not the Average CEO
The mission of Route ICR is to help as many entrepreneurs, teams, and organizations as possible to grow successfully.
Some people confuse 'as many as possible' with 'all'. This was evident again this week when a fellow service provider made the following remark:
"Route ICR is a fantastic concept. But it's questionable whether the average CEO would consistently invest time in it. While it's actually necessary for most of them."
Indeed, that is the question! We are aware of this ourselves, and therefore, we initially focus our sales efforts not on the 'average CEO'. Why? It simply takes too much time, energy, and money to convince all entrepreneurs to work with Route ICR. If we did target all entrepreneurs, our own business model would be at risk, and we wouldn't be in control. However, all entrepreneurs are welcome! But the focus of our efforts is on entrepreneurs who really want to grow substantially. Driven by their ambition, they tend to achieve results fastest with Route ICR and thus feel the added value of our SAAS solution.
For us, these are leaders with ambition who dare to make choices. Leaders who involve their team in the strategy to be followed. At the same time, these leaders understand the importance of an inspiring environment where employees can develop further. Entrepreneurs who dare to aim for at least a 20% increase in turnover annually. These qualities align perfectly with the Route ICR approach.
Free Trial of the Route ICR Web Application
If you feel addressed by this, let your team start working with Route ICR today. You will have more focus in your business, grow faster, and there will be less loss of time, energy, and money. If you are an employee and think your team could use a boost, point your manager to Route ICR. You can also familiarize yourself with a free Route ICR trial subscription.
To learn more, check out the PDF with 'The 9 Route ICR Growth Principles' and share it with your manager and team members. You can find this PDF within your free Route ICR trial subscription.
Remember one thing: Route ICR really makes you better!
Entrepreneurs take risks and are incredibly important for our economy. Unfortunately, a good balance between work and private life is often lacking. It is precisely this that drives Paul Joore to have a positive impact on the lives of entrepreneurs and contribute to their success.
Paul is the ambitious founder of the online Route ICR platform for successful entrepreneurship. He is also the author of the entrepreneurship book ‘Succesvol groeien doe je zo!’ (Successful Growth, How to Do It!). "I believe in setting seemingly unattainable goals. Challenging oneself, innovating, and constantly improving. Supported by a well-structured organization."
Paul has tens of thousands of flight hours in the business world, with a background as an entrepreneur, coach, interim manager, and former chartered accountant. Always focusing on realizing challenging goals as effectively and efficiently as possible: in other words, being successful through being inControl, in the entire process from true ambition to result.
This only works by thinking, planning, and acting from a goal-oriented structure. In the SME sector, there was a lack of knowledge and experience in this area, and well-thought-out solutions were not available. Therefore, Paul decided to create this himself.
In many SME businesses, the 'madness of the day' reigns. As a result, entrepreneurs are not inControl when it comes to achieving goals, let alone challenging ones. Therefore, they also do not realize their true ambition. Worse, for many, this ambition is not even crystal clear. And how can you work towards a goal without having a real one? Logically, there can also be no balance between work and private life. And no balance means no rest.
So, the Route ICR web app helps entrepreneurs and teams to be inControl in the entire process from ambition to result. With the ICR "InControlRating" of your business as a growth compass. Very clear and handy to know through one number how your business is and will be doing. So you know whether you will achieve your goals and be successful from this starting point. And if the score is disappointing, you also know what to work on to improve.
This way, you gradually work towards a better balance in your life, feel good about yourself, and have a positive mindset! Are you curious? You too can experience the Route ICR web app for 14 days free of charge, without obligations!
