Creating Value for All Stakeholders
Creating Value for All Stakeholders

Creating Value for All Stakeholders

We are delighted to share a passage from Larry Fink's annual letter to the CEOs of companies in which BlackRock invests. We do this with love and pleasure because this text shows great parallels with our own Route ICRpurpose.

With Route ICR, we facilitate online growth for the entrepreneur, team, and company. We do this based on the conviction described by Larry Fink. But what we also do, on top of that, is explain to you in a comprehensible way how to implement this as effectively as possible in practice. It will be obvious that doing so significantly increases the chances of success!

Last year, I wrote that every company must have a framework to stay on course in this challenging climate. And that this begins with a clear integration of your company's purpose (the intent) into the business model and corporate strategy. Purpose is not just a slogan or a marketing campaign; it is the fundamental reason why the company exists. What it does day in and day out to create value for all stakeholders. Purpose is not just about pursuing profit, but the inspiring force to make a profit.

Profit is not at all inconsistent with purpose. In fact, they are inextricably linked. Profit is essential for a company to be able to act in the interest of all stakeholders over the long term. Not just for shareholders, but also for employees, customers, and the community.

Purpose Aligns Management, Employees, and the Community

At the same time, when a company truly understands and can convey what its purpose is, it operates with the focus and strategic discipline necessary for long-term profitability. Purpose aligns management, employees, and the community. It encourages ethical behavior and erects a significant barrier against actions that go against the interests of stakeholders. Purpose gives direction to culture, provides a framework for consistent decision-making, and ultimately contributes to maintaining long-term returns for your company's shareholders.'

In the Route ICR approach, we don't talk about purpose, but about your company's mission. However, the idea behind the terms is completely aligned.

Source: The letter that Larry Fink (CEO BlackRock) recently sent to CEOs of companies in which BlackRock invests (total assets under management $6.3 trillion). The (original) English version of this letter can be read at

Over de schrijver
Entrepreneurs take risks and are incredibly important for our economy. Unfortunately, a good balance between work and private life is often lacking. It is precisely this that drives Paul Joore to have a positive impact on the lives of entrepreneurs and contribute to their success. Paul is the ambitious founder of the online Route ICR platform for successful entrepreneurship. He is also the author of the entrepreneurship book ‘Succesvol groeien doe je zo!’ (Successful Growth, How to Do It!). "I believe in setting seemingly unattainable goals. Challenging oneself, innovating, and constantly improving. Supported by a well-structured organization." Paul has tens of thousands of flight hours in the business world, with a background as an entrepreneur, coach, interim manager, and former chartered accountant. Always focusing on realizing challenging goals as effectively and efficiently as possible: in other words, being successful through being inControl, in the entire process from true ambition to result. This only works by thinking, planning, and acting from a goal-oriented structure. In the SME sector, there was a lack of knowledge and experience in this area, and well-thought-out solutions were not available. Therefore, Paul decided to create this himself. In many SME businesses, the 'madness of the day' reigns. As a result, entrepreneurs are not inControl when it comes to achieving goals, let alone challenging ones. Therefore, they also do not realize their true ambition. Worse, for many, this ambition is not even crystal clear. And how can you work towards a goal without having a real one? Logically, there can also be no balance between work and private life. And no balance means no rest. So, the Route ICR web app helps entrepreneurs and teams to be inControl in the entire process from ambition to result. With the ICR "InControlRating" of your business as a growth compass. Very clear and handy to know through one number how your business is and will be doing. So you know whether you will achieve your goals and be successful from this starting point. And if the score is disappointing, you also know what to work on to improve. This way, you gradually work towards a better balance in your life, feel good about yourself, and have a positive mindset! Are you curious? You too can experience the Route ICR web app for 14 days free of charge, without obligations!
Reactie plaatsen