Internet marketing can and must be improved
A strong foundation in internet marketing is essential. We cannot imagine life without the internet anymore. However, when it comes to utilizing internet marketing, we often fail to target accurately. From personal experience, I know it can be and should be improved.
Let's start at the beginning: your website. Nowadays, everyone has a website. Whether you're big or small, you want to be visible and discoverable online. And sometimes, even sell online. For these reasons alone, search engines will always exist. As an internet user, you want assistance in finding what you're searching for. But how does a search engine pick out your website or web pages? And how do we influence the ranking in the search results?
Due to the crowded nature of the internet, it's crucial that your website and associated pages are easily found. Internet marketing, with SEO (Search Engine Optimization), forms the most important foundation of internet marketing. We'll assume for convenience that your general strategic marketing plan is firmly established on paper. If not, it's wise to seriously work on that first (for help, see objective 11 within the Route ICR web app).
Strong Foundation Under Internet Marketing
Within Route ICR, we sought a solution with which we could easily set up and maintain/update our own website. But also one that would support us in SEO performance and in building the right marketing funnels. After weighing the pros and cons of various market players, we chose Phoenix B.V.. Phoenix is part of the IMU (Internet Marketing Union) organization and is the ideal website software to score high in Google (SEO) and to create the most effective landing pages and marketing funnels. I recommend downloading the free e-book 'Winning in Google'. The logic and understandable explanation of the material personally appeal to me a lot.
Moreover, their targeted internet marketing approach aligns very well with our own comprehensive Route ICR management approach. Highly recommended!
Entrepreneurs take risks and are incredibly important for our economy. Unfortunately, a good balance between work and private life is often lacking. It is precisely this that drives Paul Joore to have a positive impact on the lives of entrepreneurs and contribute to their success.
Paul is the ambitious founder of the online Route ICR platform for successful entrepreneurship. He is also the author of the entrepreneurship book ‘Succesvol groeien doe je zo!’ (Successful Growth, How to Do It!). "I believe in setting seemingly unattainable goals. Challenging oneself, innovating, and constantly improving. Supported by a well-structured organization."
Paul has tens of thousands of flight hours in the business world, with a background as an entrepreneur, coach, interim manager, and former chartered accountant. Always focusing on realizing challenging goals as effectively and efficiently as possible: in other words, being successful through being inControl, in the entire process from true ambition to result.
This only works by thinking, planning, and acting from a goal-oriented structure. In the SME sector, there was a lack of knowledge and experience in this area, and well-thought-out solutions were not available. Therefore, Paul decided to create this himself.
In many SME businesses, the 'madness of the day' reigns. As a result, entrepreneurs are not inControl when it comes to achieving goals, let alone challenging ones. Therefore, they also do not realize their true ambition. Worse, for many, this ambition is not even crystal clear. And how can you work towards a goal without having a real one? Logically, there can also be no balance between work and private life. And no balance means no rest.
So, the Route ICR web app helps entrepreneurs and teams to be inControl in the entire process from ambition to result. With the ICR "InControlRating" of your business as a growth compass. Very clear and handy to know through one number how your business is and will be doing. So you know whether you will achieve your goals and be successful from this starting point. And if the score is disappointing, you also know what to work on to improve.
This way, you gradually work towards a better balance in your life, feel good about yourself, and have a positive mindset! Are you curious? You too can experience the Route ICR web app for 14 days free of charge, without obligations!
