What is Net Promoter Score (NPS)?

Master Your Purpose. Own Your Freedom. With ICR.

The Net Promoter Score (NPS) is a metric used to measure customer satisfaction and loyalty.

Developed by Fred Reichheld and Bain & Company, NPS is a popular method within companies. It is based on a straightforward question: "How likely are you to recommend our company/product/service to a friend or colleague?" Respondents answer on a scale from 0 to 10, where 0 means "very unlikely" and 10 means "very likely."

Based on their answers, customers are categorized into three groups:

1. Promoters (score 9-10): These are highly satisfied customers who are likely to speak positively about your company/product and recommend it to others.
2. Passives (score 7-8): These customers are satisfied but not extremely enthusiastic. They are neither likely to speak positively nor negatively about your company.
3. Detractors (score 0-6): These are dissatisfied customers who may speak negatively about your company and advise others to avoid it.

The Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters. The resulting number can range from -100 (only Detractors) to 100 (only Promoters). A positive NPS indicates that you have more Promoters than Detractors, which suggests a healthy customer relationship.

Sustainable success through controlled and manageable growth

The ICR Growth & Success SaaS Platform helps people and organizations find balance and peace, through controlled and manageable growth, with the aim of a healthy and sustainably successful organization. We do this through the all-encompassing ICR Cycle.

Being inControl in this process from ambition to result is crucial. Within the ICR Cycle, inControl actually means controlled and manageable growth. The dashboard gives you insight into the current status. In the video below you can see how the dashboard transforms from the moment you start using ICR.

With our 4 ICR subscription options, you can decide for yourself when to fully engage with the entire ICR Cycle. Choose our successful approach and start your process 'from ambition to result' with the more than affordable ICR Ambition Refresher subscription.

General applications of the ICR Growth & Success SaaS Platform

The ICR Growth & Success SaaS Platform addresses a wide range of business needs, making it a versatile tool for organizations striving for sustainable success. Below is an overview of its general applications, along with the added value it provides for businesses and organizations.

Learn more about the general applications of the ICR Growth & Success SaaS platform.

Master Your Purpose. Own Your Freedom. With ICR.