The ICR academy

We help entrepreneurs and organizations find balance and peace through manageable and controlled growth. With the aim of a healthy organization and sustainable success. Within our ICR academy you will find background information and explanations about the how and why. Remember that the beauty of this ICR cycle, is that it works in every organization in SME, Large Company (Multinational) and Non-Profit.

Why did we start with ICR?

Entrepreneurs play a crucial role in our economy, constantly taking risks.
Unfortunately, this often comes at the expense of their work-life balance, leading to stress and unrest.
A major cause of this unrest is the lack of knowledge and skills, which should no longer be an issue today.
Our mission is therefore to help entrepreneurs and organizations find balance and peace, through manageable and controlled growth, with the goal of a healthy organization and sustainable success.
We do this through the all-encompassing ICR cycle as included in the ICR online business software.

Being successful requires a structured approach

Growth and success do not come easy. By using the ICR online business software, your organization improves its effectiveness and efficiency and also maximizes its growth potential. Because you keep control over strategic and operational processes and at the same time you enable your team to be more successful.

ICR forces you to consciously think about every step you take, create a well-thought-out plan, and continuously focus on achieving your ultimate goal. Exactly that awareness and careful planning are crucial to be successful.

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ICR cycle from ambition to results

Your entrepreneurial ambition is your ultimate goal.
Subsequently, you determine which promising business model you will use to achieve your ambition.
As a team you carefully work on your dynamic business plan and meanwhile use the ICR growth compass as a guideline to stay on course.
Naturally, you implement the business plan and continuously work on improvements with the support of the ICR online software.

As a team, you continuously work from the 5 ICR Growth Principles as shown at the top of the image.

Dashboard - ICR cycle from ambition to results - including the 5 ICR GrowthPrinciples

Why a clear entrepreneurial ambition?

Often, the ambitions of entrepreneurs stem from personal values, passions, and life goals. Additionally, when you do what you love, it doesn't feel like work.

Therefore, it makes perfect sense and is wise to translate these values, passions, and goals into the vision for your organization. This way, it becomes clear how your organization should contribute to realizing your personal ambition.

Integrating your personal ambition into a clear entrepreneurial ambition is fundamentally important for finding a balance between private life and work.

A crystal clear entrepreneurial ambition as the ultimate foundation for growth and success

Promising business model

The business model of your organization demonstrates the fundamental way in which Testbedrijf creates, delivers, and sustains value.

It’s important to translate your personal dream, which is integrated into your entrepreneurial ambition, into a promising business model as effectively as possible.

You document this input in the ICR online business software using the 9 elements of the Business Model Canvas (BMC).

The business model demonstrates the fundamental way in which your organization creates, delivers, and sustains value

5 ICR GrowthCircles

To facilitate organizing and structuring your company, we use the ICR growth circles.
These growth circles help create focus, manage your business processes, and achieve results more transparently.
Within the growth circles, you actively work on a total of 33 ICR objectives to ensure your company operates like a well-oiled machine.
The strength lies in the fact that the circles and objectives are well-aligned and continuously reinforce each other. We distinguish 5 growth circles as shown in the image.

ICR Growthcircles creating structure within the ICR cycle

Different levels of working to fulfill your purpose

Your entrepreneurial ambition is your purpose, your ultimate goal. To achieve your purpose, you work at various levels. ICR employs levels ranging from 1 to 8, as shown in the image. Level 1 represents the highest level where you aim for an ICR 1 for your business. Level 8 is the lowest level where actions are taken to fulfill the control activities of level 7.

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