Successful entrepreneurship

What is successful entrepreneurship?

Success equals ambition transformed into results. Therefore, successful entrepreneurship means converting your entrepreneurial ambition into results. Or, put more simply, realizing your entrepreneurial ambition. We prefer not to leave success to chance. Instead, we try in every possible way to positively influence the chances of success.

Successful entrepreneurship cannot exist without SME governance. Our definition of SME governance is the creation of long-term value within companies through direction and control. Also read: You Can Learn to Be a Successful Entrepreneur.

Until recently, there was no governance model specifically for SMEs. These frameworks have historically been designed and implemented for larger (publicly listed) organizations. Consequently, many entrepreneurs are unfamiliar with methodologies and tools for guiding and maintaining control over long-term value creation. At Route ICR, we focus primarily on maintaining control over realizing your entrepreneurial ambition.

Within the Route ICR web application, you'll find the first real SME governance model, presented as a clear step-by-step plan. Through this plan and comprehensive e-learning, you work systematically on your company's dynamic business plan, either with your team or with your advisor/coach.

For most SMEs, governance is still a 'distant concept'. In other words, good governance practices are (yet) not a part of their daily routine. Particularly explosive growth or external demands, such as those from external financiers, have so far been the reason to change this. Specifically, to manage the likelihood and impact of risks.

Oddly enough, because every entrepreneur fundamentally wants to be successful and certainly not to fail. Therefore, SME governance is actually relevant for every entrepreneur: it's all about having control over realizing your entrepreneurial ambition. And that involves quite a bit. That's why we pay ample attention to this unexplored area in the world of entrepreneurship.

Sustainable success through manageable and controlled growth

The ICR online business software helps entrepreneurs and organizations find balance and peace, through manageable and controlled growth, with the goal of a healthy organization and sustainable success. We do this through the all-encompassing ICR cycle.

Choose our successful approach and start your process to go from ambition to result with the ICR Ambition Refresher!

The comprehensive ICR cycle