What is a strategic marketing plan?
A strategic marketing plan is derived from the organization-level strategy (i.e., the multi-annual plan) and essentially includes the marketing strategy, marketing policy, and the marketing plan itself.
Content-wise, it involves linking the market and the organization itself to optimally respond to the needs of (potential) customers.
The goal is to be able to market the organization's products and/or services in a profitable manner.
Sustainable success through manageable and controlled growth
The ICR online business software helps entrepreneurs and organizations find balance and peace, through manageable and controlled growth, with the goal of a healthy organization and sustainable success. We do this through the all-encompassing ICR cycle.
Choose our successful approach and start your process to go from ambition to result with the ICR Ambition Refresher!
The comprehensive ICR cycle
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