What is a sales process?

Sales process

What is a sales process?

A sales process refers to all the activities necessary to deliver to customers, ranging from selecting buyers to collecting sales invoices.

Following a standardized sales process gives sales managers the opportunity to focus on what matters most: planning, distributing leads, prioritizing tasks, better managing time and workload, and making more accurate revenue forecasts.

In practice, it is observed that from the sales side, there is more focus on scoring in itself rather than adhering to pre-established rules. This particularly includes considerations such as the creditworthiness of the (potential) customer, payment terms, or deviations from the product range.

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