What is a sales policy?
A sales policy outlines what you will sell, how you will sell it, who will be selling it, and ultimately, to which parties you will sell.
So, it addresses:
- What are you going to sell?
- How are you going to sell it?
- Who is going to sell it?
- To whom are you going to sell it?
The sales policy is derived from the strategic marketing plan, ensuring clarity on the frameworks within which the sale of products and/or services must occur.
This includes the prices and terms under which the sales must be conducted.
It also encompasses how sales activities are concretely implemented, including, for example, the distinction between online and offline sales.
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