Sales policy

What is a sales policy?

A sales policy outlines what you will sell, how you will sell it, who will be selling it, and ultimately, to which parties you will sell.

So, it addresses:

1. What are you going to sell?
2. How are you going to sell it?
3. Who is going to sell it?
4. To whom are you going to sell it?

The sales policy is derived from the strategic marketing plan, ensuring clarity on the frameworks within which the sale of products and/or services must occur.

This includes the prices and terms under which the sales must be conducted.

It also encompasses how sales activities are concretely implemented, including, for example, the distinction between online and offline sales.

Sustainable success through manageable and controlled growth

The ICR online business software helps entrepreneurs and organizations find balance and peace, through manageable and controlled growth, with the goal of a healthy organization and sustainable success. We do this through the all-encompassing ICR cycle.

Choose our successful approach and start your process to go from ambition to result with the ICR Ambition Refresher!

The comprehensive ICR cycle