What is a sales plan?

Sales plan

What is a sales plan?

A sales plan outlines specific objectives for executing sales activities. This includes expectations of who will generate what revenues with certain customers and prospects.

So, it details:

  1. What we will sell: specifically, the quantities of each product and/or service over time.
  2. How we will sell it: specifically, the methods we will use to sell the products and/or services, and at what prices.
  3. Who will sell it: specifically, who is responsible for which sales.
  4. To whom it will be sold: specifically, naming the (potential) customers and detailing what, when, and how much will be sold to them.

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Also read Successful entrepreneurship can be learned.

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