Marketing Qualified Lead (MQL)

What is a Marketing Qualified Lead (MQL)?

Qualified leads are leads for which it is estimated that, based on predetermined criteria, there is an above-average chance of conversion. It has been determined that the prospect has a need for the product or service, that there is sufficient budget for the purchase, and that the contact person is authorized to make decisions. A Marketing Qualified Lead (MQL) is a prospect who meets one or more buyer persona criteria. An MQL is also the first, most basic qualification of a lead in the sales funnel.

Sustainable success through manageable and controlled growth

The ICR online business software helps entrepreneurs and organizations find balance and peace, through manageable and controlled growth, with the goal of a healthy organization and sustainable success. We do this through the all-encompassing ICR cycle.

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The comprehensive ICR cycle