What is a Marketing Qualified Lead (MQL)?

Marketing Qualified Lead (MQL)

What is a Marketing Qualified Lead (MQL)?

Qualified leads are leads for which it is estimated that, based on predetermined criteria, there is an above-average chance of conversion. It has been determined that the prospect has a need for the product or service, that there is sufficient budget for the purchase, and that the contact person is authorized to make decisions. A Marketing Qualified Lead (MQL) is a prospect who meets one or more buyer persona criteria. An MQL is also the first, most basic qualification of a lead in the sales funnel.

Determine the Goal, Make a Plan, and Get Started

Determine the goal, make a plan, and get started. Does that appeal to you? Then start your journey towards growth and success now, completely free of charge. We give you 14 days to experience our structured Route ICR approach, from step-by-step plans and e-learning to collaboration and improvement plans. And there's no obligation!

Also read Successful entrepreneurship can be learned.

Reactie plaatsen

Logisch als je meer wilt weten

Neem contact op via onderstaande button!