What are marketing objectives?
Marketing objectives clearly define how your company's marketing efforts contribute to achieving its vision and strategic goals. Thus, marketing objectives provide clear direction for the marketing activities to be delivered and set targeted benchmarks to evaluate each goal.
For instance, if your company's vision is to reach the top 3 in your industry within your active province in 4 years, the marketing objectives clarify how you will achieve this. It's a concrete action plan, which is reflected in the strategic marketing plan.
Determine the Goal, Make a Plan, and Get Started
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Also read Successful entrepreneurship can be learned.