Marketing objectives

What are marketing objectives?

Marketing objectives clearly define how your company's marketing efforts contribute to achieving its vision and strategic goals. Thus, marketing objectives provide clear direction for the marketing activities to be delivered and set targeted benchmarks to evaluate each goal.

For instance, if your company's vision is to reach the top 3 in your industry within your active province in 4 years, the marketing objectives clarify how you will achieve this. It's a concrete action plan, which is reflected in the strategic marketing plan.

Sustainable success through manageable and controlled growth

The ICR online business software helps entrepreneurs and organizations find balance and peace, through manageable and controlled growth, with the goal of a healthy organization and sustainable success. We do this through the all-encompassing ICR cycle.

Choose our successful approach and start your process to go from ambition to result with the ICR Ambition Refresher!

The comprehensive ICR cycle