What is a marketing objective?

Marketing objective

What is a marketing objective?

Marketing objectives clarify how your company's marketing efforts contribute to achieving the vision and strategic goals. Therefore, marketing objectives provide clear direction for the marketing activities to be delivered and set targeted targets to evaluate each objective.

Suppose your company's vision is to reach the top 3 in your industry in the province where you are active within 4 years. Through the marketing objectives, you then make clear how you are going to achieve that. A concrete action plan, in other words. And this is reflected in the strategic marketing plan.

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Also read Successful entrepreneurship can be learned.

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