What is marketing mix?
With the right combination of marketing tools, you can achieve your marketing goals and improve business results. We call this combination the marketing mix. By marketing tools, we mean the resources you can use to achieve your marketing goal(s). Commonly used marketing tools are product, price, place, promotion, people, process, and physical evidence.
The use of each of these marketing tools and their interaction depends on factors like your objectives, the market, your target audience, and the competition. The marketing mix is used to:
- Implement the strategic marketing plan.
- Determine the positioning of a product or service.
- Improve competitive positioning.
- Evaluate how your company is performing.
Determine the Goal, Make a Plan, and Get Started
Determine the goal, make a plan, and get started. Does that appeal to you? Then start your journey towards growth and success now, completely free of charge. We give you 14 days to experience our structured Route ICR approach, from step-by-step plans and e-learning to collaboration and improvement plans. And there's no obligation!
Also read Successful entrepreneurship can be learned.