What is marketing mix?

Marketing mix

What is marketing mix?

With the right combination of marketing tools, you can achieve your marketing goals and improve business results. We call this combination the marketing mix. By marketing tools, we mean the resources you can use to achieve your marketing goal(s). Commonly used marketing tools are product, price, place, promotion, people, process, and physical evidence.

The use of each of these marketing tools and their interaction depends on factors like your objectives, the market, your target audience, and the competition. The marketing mix is used to:

  1. Implement the strategic marketing plan.
  2. Determine the positioning of a product or service.
  3. Improve competitive positioning.
  4. Evaluate how your company is performing.

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