Marketing instruments

What are marketing instruments?

When we talk about marketing instruments, we are referring to the tools that can be used to achieve your marketing goals. Commonly used marketing instruments include product, price, place, promotion, people, process, and physical evidence.

The use of each of these marketing instruments and their interplay depends on factors such as your objectives, the market, your target audience, and competition. The combination of marketing instruments that a company employs is known as the marketing mix.

Sustainable success through manageable and controlled growth

The ICR online business software helps entrepreneurs and organizations find balance and peace, through manageable and controlled growth, with the goal of a healthy organization and sustainable success. We do this through the all-encompassing ICR cycle.

Choose our successful approach and start your process to go from ambition to result with the ICR Ambition Refresher!

The comprehensive ICR cycle