Entrepreneurial ambition

What is entrepreneurial ambition?

Entrepreneurial ambition is the starting point for successful business within the ICR approach. It's a challenging ambition, defined as a clear, inspiring, and ambitious goal that goes beyond normal business objectives. This ambition focuses on a future performance that exceeds the limits of what seems possible. The entire ICR approach is designed to make the impossible possible, with a well-thought-out structure & organization. The aim is to first improve, then expand!

The importance of a challenging ambition for an entrepreneur with their own business cannot be overstated. This serves as a guiding compass that sets the course of the business and directs its growth. It enables the entrepreneur to have a clear vision of where the business should go and what needs to be achieved in the long term.

However, this challenge is not only relevant for the business itself but also for the personal ambition of the entrepreneur. It helps the entrepreneur integrate their own personal vision and goals with those of the business. By setting an ambitious goal that goes beyond current capabilities and achievements, the entrepreneur is challenged to bring out their best and grow personally.

Thus, it is more than just a business goal. It's a vision that energizes, motivates, and inspires the entrepreneur. It ensures that the entrepreneur works every day with passion and determination to achieve the set goals. It also helps in attracting and retaining talented employees, as they are inspired by the higher purpose and eager to contribute to something larger than themselves.

Last but not least, a challenging ambition can act as a yardstick for success. It enables the entrepreneur and team to assess the progress and performance of the business. And, if necessary, make adjustments or steer the strategy and approach. It provides purposeful focus and priority to the company's efforts. As a result, the entrepreneur is better able to determine which activities and opportunities truly contribute to achieving the ultimate goal (i.e., the challenging ambition).

Sustainable success through manageable and controlled growth

The ICR online business software helps entrepreneurs and organizations find balance and peace, through manageable and controlled growth, with the goal of a healthy organization and sustainable success. We do this through the all-encompassing ICR cycle.

Choose our successful approach and start your process to go from ambition to result with the ICR Ambition Refresher!

The comprehensive ICR cycle