What is a confrontation matrix?
A confrontation matrix, in simple and readable English, is a tool that illustrates how a company's strengths and weaknesses impact its opportunities and threats, as identified in a SWOT analysis. The foundation for the SWOT analysis lies in assessing both the internal aspects of the organization and its external environment, known as the internal analysis and the external analysis, respectively.
The purpose of a confrontation matrix is to provide clarity on how to leverage strengths to capitalize on opportunities and mitigate threats. It also helps determine how weaknesses can be strengthened to seize opportunities and defend against threats.
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