Competitive position

What is a competitive position?

The position your company holds in relation to competitors in the market.

In this context, it is important to clearly define what sets your company apart in the market, in other words, what gives your company its reason for existence. There is a strong interplay with your company's mission in this regard.

Therefore, work on creating a unique competitive advantage that adds value to your (future) customers. Identify how certain products and/or services address customer problems and pain points. Do the same for how products and/or services provide a benefit to the customer. Additionally, carefully consider who your ideal customers are and what characteristics they possess.

Determine the Goal, Make a Plan, and Get Started

Determine the goal, make a plan, and get started. Does that appeal to you? Then start your journey towards growth and success now, completely free of charge. We give you 14 days to experience our structured Route ICR approach, from step-by-step plans and e-learning to collaboration and improvement plans. And there's no obligation!

Also read Successful entrepreneurship can be learned.