What is a BHAG?

A BHAG, which stands for 'Big Hairy Audacious Goal', is a long-term goal that helps organizations set an ambitious and bold direction. The concept was introduced by Jim Collins and Jerry Porras in their book "Built to Last: Successful Habits of Visionary Companies." A BHAG is a challenging and inspiring goal that typically spans 10 to 30 years and seems beyond the current capabilities of the organization. In other words, it is a clearly defined, inspiring, and ambitious target that goes beyond regular business goals. It focuses on a future achievement that surpasses the boundaries of what seems possible.

Within the ICR environment, this concept is also the starting point for successful entrepreneurship. However, we keep it simple and refer to it as the entrepreneur’s personal ambition. Content-wise, it still holds the same challenging goal that may seem unattainable.

A BHAG encourages employees and leaders to think big and pushes them to look beyond current limitations. It creates a sense of mission and pride within the organization. A BHAG also provides a clear and ambitious goal that guides the long-term strategy and decisions of your organization. It ensures that all employees work toward the same direction, promoting consistency and focus.

By setting such a grand goal, your organization is also forced to innovate, improve, and seek creative solutions. It surpasses the status quo and drives continuous growth. The beauty of it is that employees often become more engaged and committed when working toward something bigger than themselves. In other words, a BHAG makes work more meaningful and helps people feel connected to the success of your organization.

A well-formulated BHAG is, therefore, a powerful engine for growth and sustainable success within your organization. This applies both internally and in the market where your organization operates.

Sustainable success through manageable and controlled growth

The ICR online business software helps entrepreneurs and organizations find balance and peace, through manageable and controlled growth, with the goal of a healthy organization and sustainable success. We do this through the all-encompassing ICR cycle.

Choose our successful approach and start your process to go from ambition to result with the ICR Ambition Refresher!

The comprehensive ICR cycle