Transparency as a Success Factor and Marketing Tool
Transparency as a Success Factor and Marketing Tool
1 min. leestijd

Transparency as a Success Factor and Marketing Tool

This blog is part of the 9 growth principles of Route ICR

Each week in our blog, we focus on the 9 tips that strengthen teamintuition in your business.

Today's tip 6: “Make sure you work daily on improving the shared vision and approach, as this strengthens the development of good team intuition. Of course, making the shared vision and approach shareable is necessary for their improvement.”

Societal developments are accelerating. Examples include advancing globalization, digitalization, and the associated transparency. This demands a different way of communicating, as it has made customers and employees more informed and, thus, more demanding. This means that more is expected from your business and you as a leader.

Sharing knowledge and experience makes people more aware of the consequences of their decisions, both professionally and personally. Normally, this leads to better decisions and increases the chances of success. This is also true for a team of people. And it works even better when people play an active role in developing the vision and approach.

Continuous small adjustments instead of change processes

Entrepreneurs need to understand what the call for transparency means for how they present themselves. The demand for transparency is only increasing, making it gradually a success factor and a real marketing tool.

Transparency starts within the walls of your own company. Making a conscious effort to create a shared vision is the foundation, as it creates support within your team. Building together towards a new world. And the beauty is that you don't just tear down what you've built yourself.

In fact, transparency allows (potential) customers to form a clear picture of the company they are considering doing business with. It also gives employees, suppliers, and other parties a better understanding. A lack of transparency will increasingly be interpreted as unreliability, with all its consequences. For example, you may struggle to attract well-qualified staff because they cannot form a positive image of you.

Many things seem so logical that we almost forget that we really need to pay conscious attention to them. As an entrepreneur, you must recognize your own limitations and (dare to) rely on the expertise of others.

Working on a shared and joint vision and translating it into all processes is a dynamic process that never stops. And because you are always working on it, making small adjustments, you do not experience change processes. Transparency thus strengthens team intuition and simultaneously the image of your company.

Question: Is transparency already a success factor and marketing tool within your company?

Over de schrijver
Entrepreneurs take risks and are incredibly important for our economy. Unfortunately, a good balance between work and private life is often lacking. It is precisely this that drives Paul Joore to have a positive impact on the lives of entrepreneurs and contribute to their success.Paul is the ambitious founder of the online Route ICR platform for successful entrepreneurship. He is also the author of the entrepreneurship book ‘Succesvol groeien doe je zo!’ (Successful Growth, How to Do It!). "I believe in setting seemingly unattainable goals. Challenging oneself, innovating, and constantly improving. Supported by a well-structured organization."Paul has tens of thousands of flight hours in the business world, with a background as an entrepreneur, coach, interim manager, and former chartered accountant. Always focusing on realizing challenging goals as effectively and efficiently as possible: in other words, being successful through being inControl, in the entire process from true ambition to result.This only works by thinking, planning, and acting from a goal-oriented structure. In the SME sector, there was a lack of knowledge and experience in this area, and well-thought-out solutions were not available. Therefore, Paul decided to create this himself.In many SME businesses, the 'madness of the day' reigns. As a result, entrepreneurs are not inControl when it comes to achieving goals, let alone challenging ones. Therefore, they also do not realize their true ambition. Worse, for many, this ambition is not even crystal clear. And how can you work towards a goal without having a real one? Logically, there can also be no balance between work and private life. And no balance means no rest.So, the Route ICR web app helps entrepreneurs and teams to be inControl in the entire process from ambition to result. With the ICR "InControlRating" of your business as a growth compass. Very clear and handy to know through one number how your business is and will be doing. So you know whether you will achieve your goals and be successful from this starting point. And if the score is disappointing, you also know what to work on to improve.This way, you gradually work towards a better balance in your life, feel good about yourself, and have a positive mindset! Are you curious? You too can experience the Route ICR web app for 14 days free of charge, without obligations!
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