10 Situations — Facing change.
Change puts your organization to the test.

Growth. A new market. AI. Delegating responsibilities. Preparing for sale. Whatever the change, different parts of your organization need to work together. Route ICR helps you see what needs to be in place — and how the parts connect.

Explore the 10 Situations

We are growing rapidly.

What you want to safeguard: That the organization can grow with the business without every next step creating more coordination, exceptions and dependence on key individuals.

Where Route ICR helps you look: Ambition → Business Model: Value Propositions, Key Activities and Key Needs
Relevant ICR Objectives alongside ICR Objective 1: Monitor the Long-Term Plan (2), Strategic Balance (3), Internal Organizational Quality (5), Align Processes (6), Translate the Long-Term Plan (10), Manageable Core Process (22) and Manage Core Process Dependencies (23).

New market or target group - ICR Organizational operating System

We want to serve a new market or target group.

What you want to achieve: Successfully serve a new market or target group with a proposition, channels, capacity and execution that fit.

Where Route ICR helps you look: Ambition → Business Model: Value Propositions, Customer Segments, Customer Relationships, Channels and Revenue Streams
Relevant ICR Objectives alongside ICR Objective 1: Strategic Balance (3), Results & Cash Flow (9), Marketing Strategy (11), Sales Policy & Plan (12), Manageable Sales Process (13), Manage Sales Dependencies (14) and Core Process Strategy (21).

New product or service - ICR Organizational operating System

We are launching a new product or service.

What you want to safeguard: That the organization can actually deliver on the commercial promise of the new offering.

Where Route ICR helps you look: Ambition → Business Model: Value Propositions, Key Activities, Key Needs, Customer Segments, Revenue Streams and Cost Structure
Relevant ICR Objectives alongside ICR Objective 1: Align Processes (6), Marketing Strategy (11), Sales Policy & Plan (12), Manageable Sales Process (13), Core Process Strategy (21), Manageable Core Process (22) and Manage Core Process Dependencies (23).

We want to prepare our organization for sale.

What you want to achieve: A transferable organization whose value is not unnecessarily dependent on you or other key individuals.

Where Route ICR helps you look: Use the full ICR model to make the quality, coherence, control, predictability and transferability of the organization as a whole visible.

A founder or leader wants to delegate responsibilities.

What you want to achieve: Make responsibilities, decisions, relationships and knowledge genuinely transferable, creating more space for the leader.

Where Route ICR helps you look: Ambition → Business Model: Key Activities, Customer Relationships and Key Needs
Relevant ICR Objectives alongside ICR Objective 1: Monitor the Long-Term Plan (2), Internal Organizational Quality (5), Management Cycle (8), Translate the Long-Term Plan (10), HR Strategy (16) and Employee Development (17). In particular, build on the ICR Growth Principle Team Intuition so that people can act increasingly independently within clear boundaries and naturally find one another in execution.

Wondering where your organization stands?
Get a first indication of how your organization is equipped across eight fundamental areas.

Start the Free Growth Scan

We are facing a merger, acquisition or integration.

What you want to safeguard: That the design, responsibilities, expectations and ways of working of the intended organization are sufficiently aligned.

Where Route ICR helps you look: Use the full ICR model as a common frame of reference to compare the organizations involved and then shape the design of the intended organization.

We want to work with a strategic partner.

What you want to safeguard: A partnership with clear mutual expectations, responsibilities, dependencies and decision-making scope.

Where Route ICR helps you look: Ambition → Business Model: Value Propositions, Customer Relationships and Key Partners, including relevant Continuity Goals
Relevant ICR Objectives alongside ICR Objective 1: Strategic Balance (3), Internal Organizational Quality (5), Align Processes (6) and Manage Core Process Dependencies (23). Within the relevant theme pages, also make explicit which uncertainties and risks arise from the partnership and mutual dependencies, which risks you are willing to accept, and where control measures are needed. In particular, build on the ICR Growth Principle InControl.

We want to use AI.

What you want to achieve: Use technology purposefully to support the Ambition and Business Model and enable the organization to operate more effectively and efficiently.

Where Route ICR helps you look: Use the full ICR model as the organizational foundation → determine where AI can improve, support or automate the organization. Effective use of AI does not start with technology, but with an organization that is sufficiently explicit and coherent. Make visible how Ambition, Business Model, strategy, responsibilities, processes, risks, controls, execution and management information are connected. Then determine where AI can add value.

We want to improve our performance and margins sustainably.

What you want to achieve: Sustainably improve performance and margins by making visible where value is created, where it is lost, and which choices make a structural difference.

Where Route ICR helps you look: Ambition, including the desired long-term value development → Business Model: Value Propositions, Key Activities, Revenue Streams and Cost Structure
Relevant ICR Objectives alongside ICR Objective 1: Strategic Balance (3), Align Processes (6), Results & Cash Flow (9), Translate the Long-Term Plan (10), Manageable Core Process (22), Quality Management (27), Integrated Performance Management (28) and Reliable Management Information (29) → relevant goals and indicators. In particular, build on the ICR Growth Principle Results-driven to make visible whether the chosen improvements actually contribute to the intended result.

We want to build a less vulnerable organization.

What you want to safeguard: Continuity without unnecessary dependence on individual people, relationships, systems or implicit ways of working.

Where Route ICR helps you look: Use the full ICR model as the organizational foundation. Make visible where critical dependencies and uncertainties exist in the organization, how the different elements connect, and what is needed to strengthen continuity and predictability structurally. Within the relevant theme pages, also make explicit which uncertainties and risks arise from these dependencies, which risks you are willing to accept, and where control measures are needed. In particular, build on the ICR Growth Principle InControl.

Different situations. One organization.
Whatever change you are facing, it helps to know where your organization stands today. Discover Where You Stand.