Master Your Purpose. Own Your Freedom.
Ambition is not a starting point — it’s a process. ICR helps you consciously define, sharpen, and translate your ambition into sustainable growth, control, and peace of mind.
Step-by-Step Plan for Absolute Clarity
So leaders & teams always know the next best step
Targeted Focus as the Foundation for Success
So teams focus on what truly moves the needle
Integrated Management & Control Approach
So growth stays manageable & predictable
Watch The Video To Discover How The Process From Ambition To Results Comes To Life Within The ICR Operating System
What is Not Visible Does Not Get Attention and What Does Not Get Attention Cannot Grow
Without Structural Support from the ICR Growth & Success SaaS Platform
With Structural Support from the ICR Growth & Success SaaS Platform
ICR Provides Predictability of Your Performance
Significantly Higher Revenues, Improved Cost Levels, Better Cash Flow
With an ICR 1, the chance of sustainable growth & success is very high. The overall performance, including key financial figures, should optimally contribute to value creation of your organization.
Little to No Unnecessary Loss of Value for Your Organization
An ICR 1 means that your organization is approaching perfection and is therefore barely vulnerable. There is little to no unnecessary loss of value within the sphere of influence of your organization.
Minimizing the Chance of Unexpected Setbacks for Your Organization
An ICR 1 minimizes the risk of failing to turn ambition into results. While the strong sphere of influence helps safeguard reputation, build partnerships, access key information, and make better decisions.
Leaders Across Sectors Use ICR to Turn Ambition Into Clarity, Focus and Results
ICR helped us see how reactive we had become. Our challenges weren’t about our people, they came from making decisions that weren’t connected to our true ambition. That changed as soon as we started using ICR.
CEO, professional services company (Netherlands)
ICR is excellent at linking vision to execution. It turns strategy into clear, practical actions. For leadership teams, those insights are incredibly valuable.
VP Strategy, international consulting firm (United Kingdom)
Route ICR changed the way we do strategic planning. The Growth Compass revealed blind spots that were affecting our results without us knowing. It completely shifted our thinking.
CEO, mid-sized technology company (India)
Indicative Scenarios of Working With ICR
What typically changes when ambition becomes visible & actionable
Growth potential is often lower than leaders expect
Growth potential is often lower than leaders expect
Without insight into blind spots, stable growth is usually low to moderate. ICR makes those blind spots visible — significantly improving the outlook.
Lack of focus almost always leads to stagnation
Lack of focus almost always leads to stagnation
Organizations that apply targeted focus with ICR typically see a much higher chance of sustainable growth — because attention finally goes where it matters most.
Your ICR score reflects how much control you really have
Your ICR score reflects how much control you really have
Organizations with a high ICR score show resilience and long-term success. Lower scores often mean wasted energy, missed opportunities, and unclear priorities.
ICR doesn't promise miracles
It shows what will likely happen if nothing changes — and how your chances improve when you take focused action.
ICR makes future consequences visible
Not by making unrealistic promises, but by showing patterns, risks, and opportunities — so you can decide with clarity and confidence.
Turning Ambition Into Predictable Results
The ICR Growth & Success SaaS Platform harnesses the power of AI to deliver deeper insights, optimize decision-making, and predict outcomes— enabling organizations to achieve sustainable growth and success more intelligently and efficiently.
- Predicting future performance
- Structured path from ambition to results
- Empowered by AI to drive smarter, data-driven decisions
- Continuous improvement culture
- Comprehensive business management in one tool
- Flexibility and scalability
ICR Supports Organizations Across the Following Markets & Sectors
Small and Medium-sized Enterprises (SME)
For entrepreneurs who want to grow without losing grip or balance.
Multinationals (MNA)
For organizations that need alignment between strategy, execution and accountability at scale.
Non-profits (NPR)
For mission-driven organizations that want maximum impact with limited resources.
With Our 4 ICR Subscription Options, You Can Decide For Yourself When to Fully Engage With the Entire ICR Cycle!
Ambition Refresher
Discover or renew your true ambition as a first step to success! Create a crystal clear vision with Vic, your own AI empowered assistant.
Business Builder
Build a successful future! Together with Vic, your own AI empowered assistant and the included step-by-step plan, you can effortlessly define your true ambitions and promising business model.
Peak Performer
Unleash the growth potential of you, your team and your organization! Follow the structured and professional step-by-step plan for sustainable growth and success of your organization. And be supported by Vic, your own AI empowered assistant.
Ultimate Success
Stimulate growth and success: the ultimate step-by-step plan for successful teams! Create balance and peace for both people and the organization. Achieve manageable and controlled growth with the goal of building a healthy and sustainably successful organization, supported by Vic, your own AI empowered assistant.
ICR Offers Vic Your Own AI-empowered Assistant
With the integration of advanced AI, the ICR Growth and Success SaaS Platform brings the expertise of an experienced professional directly to your screen. It’s like having a strategic advisor by your side—guiding decisions, offering tailored insights, and helping you stay on track toward your goals.
No need to pay expensive hourly coaching fees—ICR offers a fair, transparent price for the comprehensive tools and support you receive. Empower your organization to make better decisions, achieve sustainable growth, and unlock its full potential—all with the efficiency and power of AI-driven technology.
Early Adopters of the ICR Growth & Success SaaS Platform
"If you want to invest in the success of your organization, the (small) price of ICR should never be a show stopper."
Create a Winning Mentality that Leads to Lasting Success!
Master Your Purpose. Own Your Freedom. With ICR.
Keep Me Informed!
Why You Should Work with the ICR Growth & Success SaaS Platform
- I want software that's easy to use, so my team can get started quickly without extensive training
- I want software that can grow with my business, so I don't have to keep looking for new solutions as we expand
- I want controlled and manageable growth for a healthy and sustainably successful organization
- I want a solution that helps not only with daily operations but also with my company's long-term strategy
- I need to trust that I'll get help quickly if I encounter problems with the software
- I want software that stays updated with the latest technologies and helps us stay ahead in the market
- I'm looking for a solution that offers good value for money. I don't want to pay for unnecessary features
- I want to work with a brand I can trust and that has proven itself in the market
- I want balance and peace in our organization
Pick Your Country to Continue to the Right Page for You
Africa
Asia-Pacific
Europe
Get Inspired by Valuable Insights
We believed we were on the right track. The ICR review showed that some of our core assumptions were wrong. Fixing them was challenging, but it also gave us a huge sense of relief.
Managing Partner, consulting firm (Belgium)
For years, I thought chaos was simply part of entrepreneurship. ICR showed me it wasn’t chaos, it was a lack of structure. Once we fixed that, our energy and momentum changed immediately.
Founder, creative agency (United States)
ICR helped us link our ambition to our daily work. We used to talk big, but our actions didn’t match. With ICR, our behavior finally reflects our goals and our teams feel the difference.
CEO, engineering and construction company (South Africa)
Is Your Country Not Listed Yet?
We are expanding rapidly. Let us know where you are, and we’ll get back to you.
Curious about the General Applications of the ICR Growth & Success SaaS Platform?
Shirley Dap from HEAL Interior Design on ICR
We are eager to grow, both as a team and in terms of revenue. It's quite surprising to me how an online solution can aid my business in gaining better control over this growth process. I am very excited about ICR! Unknowingly, Route ICR brings more focus and tranquility. It forces us to deal more consciously with the consequences of the decisions we make. A beautiful aspect is its dynamic nature, which is also inherent to business management.
Ultimate Approach for Sustainable Success
An integrated management and control approach is essential for achieving top performance in business, ensuring all operations work in harmony towards a common goal.
Drawing from my extensive experience as an entrepreneur, coach, and interim manager, I recognized that SMEs often lack the tools available to larger corporations, particularly in knowledge and skills for growth.
The challenge was to make complex business concepts accessible to all entrepreneurs, regardless of formal education.
With the ICR approach, entrepreneurs and organizations are guided step-by-step from defining their ambitions to creating effective business models and processes.
Our SaaS Platform allows teams to document and track progress, increasing the likelihood of achieving their goals in every growth phase.
Wishing you success in realizing your entrepreneurial dreams.
With ambitious regards,
Paul Joore
Founder & CEO