Marketing Qualified Lead (MQL)

What is a Marketing Qualified Lead (MQL)?

Qualified leads are leads for which it is estimated that, based on predetermined criteria, there is an above-average chance of conversion. It has been determined that the prospect has a need for the product or service, that there is sufficient budget for the purchase, and that the contact person is authorized to make decisions. A Marketing Qualified Lead (MQL) is a prospect who meets one or more buyer persona criteria. An MQL is also the first, most basic qualification of a lead in the sales funnel.

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