What is a BHAG?


What is a BHAG?

A BHAG, which stands for "Big Hairy Audacious Goal," is a term introduced by Jim Collins and Jerry Porras in their book "Built to Last: Successful Habits of Visionary Companies". A BHAG is a clearly defined, inspiring, and ambitious goal that goes beyond the usual business objectives. It focuses on a future achievement that exceeds the boundaries of what seems possible.

Within the Route ICR environment, this is also the starting point for successful entrepreneurship. However, we keep it simple and just call it the personal ambition of the entrepreneur. Content-wise, it still contains the same challenging goal that seems unachievable. The entire ICR approach is aimed at making the impossible possible, with a well-thought-out structure & organization. First better, then bigger!

Determine the Goal, Make a Plan, and Get Started

Determine the goal, make a plan, and get started. Does that appeal to you? Then start your journey towards growth and success now, completely free of charge. We give you 14 days to experience our structured Route ICR approach, from step-by-step plans and e-learning to collaboration and improvement plans. And there's no obligation!

Also read Successful entrepreneurship can be learned.

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