What is growth?

Master Your Purpose. Own Your Freedom. With ICR.

Within ICR, growth doesn’t primarily mean becoming bigger, it means becoming better. Better at what you do, how you work, and the value you create for customers, employees, and society. When quality and added value increase, expansion usually follows naturally. As a logical and healthy result.

The world is constantly changing. Markets shift, technology evolves at lightning speed, and customer expectations rise every day. What worked yesterday offers no guarantee for success tomorrow.

The answer to all these changes is simple: become better. That’s why growth isn’t a 'nice to have', it’s a necessity. You either grow, or you fall behind. Real growth starts from within: from ambition, vision, structure, collaboration, and a continuous drive to improve. Only when these foundations are strong can an organization expand sustainably — without losing control or losing itself in the process.

In other words, growth matters because it’s the ultimate sign of vitality. Organizations that keep learning and improving strengthen their foundation and increase their long-term resilience.

The growth of a healthy organization is comparable to the growth of a tree. First, strong roots must develop — mission, core values, people, systems, and processes. Only then can the tree grow in height and width.

When organizations try to scale too quickly without inner development, growing pains often arise: chaos, loss of quality, cultural issues, and a lack of direction. That’s why true growth should always begin with quality, structure, and purpose.

The beauty of growth is that it brings many positive effects, such as:

• Continuity – Organizations that keep improving remain relevant and competitive.
• Resilience – A learning organization can adapt more effectively to change and setbacks.
• Engagement – Employees and leaders feel energized and proud when they see their efforts leading to progress.
• Value creation – Growth enables better customer service, employee development, and greater social impact.
• Innovative strength – Continuous improvement creates space for renewal and creativity.

In summary, growth first and foremost means becoming better. In who you are, what you do, and how you add value. When that foundation is solid, becoming bigger follows naturally as a result of quality and trust.

Sustainable growth, therefore, is not a sprint to scale or a race for more revenue or people.
It’s a continuous process of learning, improving, and strengthening, A journey of becoming better, from which natural expansion flows.

True growth starts with becoming better. Becoming bigger follows naturally.

Conducting the ICR baseline measurement

To conduct the ICR baseline measurement, go to the page with the 5 ICR growth circles. From this overview, for each ICR objective, starting with Objective 1 'This is how we steer the course' go to the rating page. There, assign the rating to your organization that you believe best reflects reality.

Be as honest as possible, as this will clearly reveal the areas with improvement potential within your organization. This allows you to map the current situation based on your existing knowledge.

You can view the results on your screen through the clear ICR dashboard. Then, use the baseline measurement as the first step in the improvement process for your organization. You will adjust the ratings from that point on based on the current situation within your organization and the steps you take.

Sustainable success through controlled and manageable growth

The ICR Growth & Success SaaS Platform helps people and organizations find balance and peace, through controlled and manageable growth, with the aim of a healthy and sustainably successful organization. We do this through the all-encompassing ICR Cycle.

Being inControl in this process from ambition to result is crucial. Within the ICR Cycle, inControl actually means controlled and manageable growth. The dashboard gives you insight into the current status. In the video below you can see how the dashboard transforms from the moment you start using ICR.

With our 4 ICR subscription options, you can decide for yourself when to fully engage with the entire ICR Cycle. Choose our successful approach and start your process 'from ambition to result' with the more than affordable ICR Ambition Refresher subscription.

General applications of the ICR Growth & Success SaaS Platform

The ICR Growth & Success SaaS Platform addresses a wide range of business needs, making it a versatile tool for organizations striving for sustainable success. Below is an overview of its general applications, along with the added value it provides for businesses and organizations.

Learn more about the general applications of the ICR Growth & Success SaaS platform.

Master Your Purpose. Own Your Freedom. With ICR.