What is a benchmark?
what is a benchmark

What is a benchmark?

Master Your Purpose. Own Your Freedom. With ICR.

A benchmark is a reference point or target value (standard) used to compare an organization’s performance, processes, or outcomes with those of other organizations, internal departments, or with a predefined standard. Benchmarking helps your organization gain insight into its relative position and performance within its market or sector. There are four types of benchmarking: internal, external, functional, and generic.

  • Internal benchmarking – comparing departments or teams within the same organization.
  • External benchmarking – comparing with other organizations in the same industry or outside it.
  • Functional benchmarking – comparing specific processes, such as customer service or production, regardless of the industry.
  • Generic benchmarking – comparing general management or performance areas, such as efficiency or customer satisfaction.

Benchmarking provides valuable insight into performance by showing how your organization performs compared to others. It highlights both areas of strength and areas where performance is lacking. This allows the organization to identify opportunities for improvement. By learning where others perform better, [bedrijf] can determine which processes or strategies need to be improved.

In addition, benchmarking stimulates innovation and helps discover best practices that have proven successful elsewhere. By continuously measuring and improving against market standards, your organization can strengthen its competitive position.

Benchmarking also supports fact-based decision-making. It provides objective data and insights that help guide strategic decisions. Moreover, benchmark results make performance visible and measurable, which typically increases motivation and ownership within teams.

Example of benchmarking

A healthcare organization compares its client satisfaction and waiting times with other providers in the same region. The results show that its average waiting times are 20% longer than the regional average. This finding triggers a targeted improvement project in its scheduling process.

Example of benchmarking with the ICR

In the ICR Growth & Success Platform, the InControlRating serves as a benchmark. It gives organizations control over their growth journey by measuring and comparing performance across 33 objectives — against previous scores, industry averages, or ambition levels. This makes targeted improvement both concrete and measurable.

Benchmarking is a powerful tool for measuring and improving performance. It helps your organization learn from others in a focused way, implement continuous improvements, and strengthen its competitive edge. In short, it contributes to a learning and results-driven organizational culture.

Sustainable success through controlled and manageable growth

The ICR Growth & Success SaaS Platform helps people and organizations find balance and peace, through controlled and manageable growth, with the aim of a healthy and sustainably successful organization. We do this through the all-encompassing ICR Cycle.

Being inControl in this process from ambition to result is crucial. Within the ICR Cycle, inControl actually means controlled and manageable growth. The dashboard gives you insight into the current status. In the video below you can see how the dashboard transforms from the moment you start using ICR.

With our 4 ICR subscription options, you can decide for yourself when to fully engage with the entire ICR Cycle. Choose our successful approach and start your process 'from ambition to result' with the more than affordable ICR Ambition Refresher subscription.

General applications of the ICR Growth & Success SaaS Platform

The ICR Growth & Success SaaS Platform addresses a wide range of business needs, making it a versatile tool for organizations striving for sustainable success. Below is an overview of its general applications, along with the added value it provides for businesses and organizations.

Learn more about the general applications of the ICR Growth & Success SaaS platform.

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