What is a marketing mix?

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With the right combination of marketing tools, you can achieve your marketing goals and improve business results. This combination is known as the marketing mix. By marketing tools, we mean the resources you use to achieve your marketing objectives. Commonly used marketing tools are the 7 Ps: product, price, place, promotion, people, process, and physical evidence. The marketing mix is important for organizations because it helps them effectively market and sell their products or services.

A brief description of the 7 Ps:

1. Product, this is the actual product or service offered to the customer
2. Price, this is the amount charged for the product or service
3. Place, this is the location where the product or service is sold or distributed
4. Promotion, this is about the methods used to bring the product or service to the customer’s attention
5. People, this is about the individuals involved in delivering the service or product, including their knowledge, skills, and attitude
6. Process, this is about he procedures, systems, and steps followed to deliver the product or service to the customer
7. Physical evidence, this is about the tangible elements that contribute to the customer’s perception of the service, such as store layout, packaging, or the appearance of the product

The use of each of these marketing tools and their interactions depend on your goals, the market, your target audience, and the competition. You use the marketing mix to:

• shape the strategic marketing plan.
• determine the positioning of a product or service
• improve competitive positioning
• evaluate your company's performance

By aligning the right combination of marketing tools with the needs and expectations of the target market, an organization can successfully position its products or services in the market and strengthen its competitive position.

Sustainable success through controlled and manageable growth

The ICR Growth & Success SaaS Platform helps people and organizations find balance and peace, through controlled and manageable growth, with the aim of a healthy and sustainably successful organization. We do this through the all-encompassing ICR Cycle.

Being inControl in this process from ambition to result is crucial. Within the ICR Cycle, inControl actually means controlled and manageable growth. The dashboard gives you insight into the current status. In the video below you can see how the dashboard transforms from the moment you start using ICR.

With our 4 ICR subscription options, you can decide for yourself when to fully engage with the entire ICR Cycle. Choose our successful approach and start your process 'from ambition to result' with the more than affordable ICR Ambition Refresher subscription.

General applications of the ICR Growth & Success SaaS Platform

The ICR Growth & Success SaaS Platform addresses a wide range of business needs, making it a versatile tool for organizations striving for sustainable success. Below is an overview of its general applications, along with the added value it provides for businesses and organizations.

Learn more about the general applications of the ICR Growth & Success SaaS platform.

Master Your Purpose. Own Your Freedom. With ICR.