A BHAG, which stands for 'Big Hairy Audacious Goal', is a long-term goal that helps organizations set an ambitious and bold direction. The concept was introduced by Jim Collins and Jerry Porras in their book "Built to Last: Successful Habits of Visionary Companies." A BHAG is a challenging and inspiring goal that typically spans 10 to 30 years and seems beyond the current capabilities of the organization. In other words, it is a clearly defined, inspiring, and ambitious target that goes beyond regular business goals. It focuses on a future achievement that surpasses the boundaries of what seems possible.
Within the ICR environment, this concept is also the starting point for successful entrepreneurship. However, we keep it simple and refer to it as the entrepreneur’s personal ambition. Content-wise, it still holds the same challenging goal that may seem unattainable.
A BHAG encourages employees and leaders to think big and pushes them to look beyond current limitations. It creates a sense of mission and pride within the organization. A BHAG also provides a clear and ambitious goal that guides the long-term strategy and decisions of your organization. It ensures that all employees work toward the same direction, promoting consistency and focus.
By setting such a grand goal, your organization is also forced to innovate, improve, and seek creative solutions. It surpasses the status quo and drives continuous growth. The beauty of it is that employees often become more engaged and committed when working toward something bigger than themselves. In other words, a BHAG makes work more meaningful and helps people feel connected to the success of your organization.
A well-formulated BHAG is, therefore, a powerful engine for growth and sustainable success within your organization. This applies both internally and in the market where your organization operates.
The ICR Growth & Success SaaS Platform helps people and organizations find balance and peace, through controlled and manageable growth, with the aim of a healthy and sustainably successful organization. We do this through the all-encompassing ICR Cycle.
Being inControl in this process from ambition to result is crucial. Within the ICR Cycle, inControl actually means controlled and manageable growth. The dashboard gives you insight into the current status. In the video below you can see how the dashboard transforms from the moment you start using ICR.
With our 4 ICR subscription options, you can decide for yourself when to fully engage with the entire ICR Cycle. Choose our successful approach and start your process 'from ambition to result' with the more than affordable ICR Ambition Refresher subscription.
The ICR Growth & Success SaaS Platform addresses a wide range of business needs, making it a versatile tool for organizations striving for sustainable success. Below is an overview of its general applications, along with the added value it provides for businesses and organizations.
Learn more about the general applications of the ICR Growth & Success SaaS platform.
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