Sustainable business starts with more focus and less waste
When it comes to sustainable business, the conversation often revolves around its explicit manifestations - self-sufficient buildings, electric vehicles, use of eco-friendly materials, etc. However, a deeper exploration may reveal even more significant opportunities. Many companies suffer from disrupted innovative processes due to a lack of time, energy, and finances. And it's precisely through innovation that we can all gain substantially.
Conscious Business Practices
Sustainable business fundamentally involves being conscious of the planet and its inhabitants. This awareness should be more prevalent in entrepreneurship, specifically in company management. Too few entrepreneurs realize the benefits of a professional organizational approach, which can prevent mistakes. And the beauty of avoiding mistakes is that there's no need to fix them. This leaves more time for innovation.
The waste of time, energy, and money is mainly due to a lack of focus. Entrepreneurs often struggle with how to best structure their organization. This isn't surprising, as up to now, SMEs have had to figure it out on their own. This contrasts with large corporations that have been employing graduates and experienced specialists for years to achieve top performance.
Knowledge and Skills
While large corporations address the root cause, SME entrepreneurs tend to work harder when problems arise. Studies by nlgroeit (conducted by Erasmus and McKinsey) and the Chamber of Commerce show that many SMEs lack the necessary knowledge and management skills. This unfortunately hinders innovation and growth.
If existing entities (like the SME home advisor) don't take action, this situation will never change. So, on this Entrepreneur's Day, the question is whether and how we can break this deadlock. In other words, who will provide a professional, accessible, and affordable solution for SMEs?
Good News
Sustainable business starts with more focus and less waste. After some research, we discovered Route ICR. The versatile Route ICR web application offers professional guidance for SME entrepreneurs. It uses a dynamic business plan as the foundation for sustainable business. And through the ICR (InControlRating) of your company, you manage the process of turning ambition into results. Always adhering to the principle: first better, then bigger. This is the first real solution for SME governance, even in times of crisis. And unexpectedly, this is indeed good news on this Entrepreneur's Day!
