Buyer persona

What does buyer persona mean? 

A buyer persona is a detailed profile of your intended (ideal) customer. Essentially, this profile is fictional, but you create it in order to accurately describe your real-life intended (ideal) customers as best as possible.

You define this character based on their behavior and desired goals. And you do this by immersing yourself as much as possible in the shoes of your (ideal) customer. This way, you are better equipped to identify your (ideal) customer and influence their (purchase) behavior.

In your marketing strategy, you develop ideal customer profiles into various buyer personas.

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Also read Successful entrepreneurship can be learned.