Within the ICR approach, a challenging entrepreneurial ambition is the starting point for successful business ventures. This involves a clearly defined, inspiring, and ambitious goal that exceeds the scope of normal business objectives. It focuses on achieving future performance that pushes the boundaries of what seems possible. The entire ICR approach is designed to make the impossible possible, with a well-thought-out structure and organization. The motto is: first better, then bigger!
The importance of a challenging ambition for an entrepreneur with their own business cannot be overstated. It serves as a guiding compass that sets the course of the business and directs its growth. It enables the entrepreneur to have a clear vision of where the business should go and what needs to be achieved in the long term.
However, this challenge is not only relevant to the business itself but also to the personal ambition of the entrepreneur. It helps the entrepreneur integrate their personal vision and goals with those of the business. By setting an ambitious goal that exceeds current capabilities and performance, the entrepreneur is challenged to bring out the best in themselves and grow personally.
This is more than just a business goal. It is a vision that energizes, motivates, and inspires the entrepreneur. It ensures that the entrepreneur works with passion and determination every day to achieve the set goals. It also helps in attracting and retaining talented employees, as they are inspired by the higher purpose and eager to contribute to something larger than themselves.
Last but not least, a challenging ambition can serve as a benchmark for success. It enables the entrepreneur and team to assess the progress and performance of the business and, if necessary, make adjustments or steer the strategy and approach. It provides focused direction and priority to the company's efforts. This enables the entrepreneur to better determine which activities and opportunities truly contribute to achieving the ultimate goal (read: the challenging ambition).