
What is a business model?
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An organization's Business model describes how it creates, protects, develops and delivers value. It shows who the organization creates value for, what value it offers and what resources, activities, partners, customer relationships and channels are needed for this.
Therefore, translate the ambition you have formulated into a promising business model. Then record this using the nine elements of the Business Model Canvas (BMC). The ICR growth circles then help you to implement, manage and continuously improve your business model in a targeted manner. The ICR reports provide insight into progress and support you in maintaining and further developing your business model.
Within ICR, the business model does not stand alone, but is part of a wider context. We distinguish four models that build logically on each other:
Organizational Architecture
How do we design the organization so that it can function sustainably?
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Business Model
How do we create, protect, develop and deliver value?
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Revenue Model
How do we convert that value into sustainable revenues?
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Financial Model
How do revenues and costs translate into profit, cash flows, financial continuity and enterprise value?
Together, these four models form a logical chain. A strong Organizational Architecture increases the organization's organizational capacity. This organizational capacity creates the conditions for the sustainable creation, protection, development and delivery of customer value and for converting that value into sustainable income, profit, cash flows, financial continuity and enterprise value.
Organizational Architecture forms the foundation of the business model. She ensures that the business model is not only well designed, but also executable, manageable and scalable.
The business model thus forms the basis for an appropriate revenue model. The revenue model describes how the created value is converted into sustainable returns. The financial model then shows how revenues and costs translate into profit, cash flows, financial continuity and enterprise value.
A good business model offers direction and focus. It helps organizations make conscious choices about how they create value, distinguish themselves from competitors and achieve sustainable value. At the same time, it forms the basis for innovation, growth and the ability to respond flexibly to changing market conditions and customer needs. It provides a framework for developing and implementing new ideas and strategies.
It's a good idea to regularly evaluate and validate your business model. This gives you insight into whether the model still meets the needs of customers, is feasible within the organization's capabilities and offers sufficient basis for sustainable growth and financial continuity.
Could you use some help evaluating or further developing your business model? Then fill out the contact form under the HELP function on the ICR SaaS Platform. We will then contact you within 24 hours. Of course, we are also happy to spar with you via video calling. This is how we help you with new insights, while you always keep making the choices yourself.
Within the Academy menu on the ICR SaaS Platform, under Tools &Templates , you will also find a template from the BMC and an explanation of the relationship between the BMC and ICR. The BMC is a widely used tool worldwide for designing, analyzing and improving business models.
Sustainable success through controlled and manageable growth
The ICR Growth & Success SaaS Platform helps people and organizations find balance and peace, through controlled and manageable growth, with the aim of a healthy and sustainably successful organization. We do this through the all-encompassing ICR Cycle.
Being inControl in this process from ambition to result is crucial. Within the ICR Cycle, inControl actually means controlled and manageable growth. The dashboard gives you insight into the current status. In the video below you can see how the dashboard transforms from the moment you start using ICR.
With our 4 ICR subscription options, you can decide for yourself when to fully engage with the entire ICR Cycle. Choose our successful approach and start your process 'from ambition to result' with the more than affordable ICR Ambition Refresher subscription.
General applications of the ICR Growth & Success SaaS Platform
The ICR Growth & Success SaaS Platform addresses a wide range of business needs, making it a versatile tool for organizations striving for sustainable success. Below is an overview of its general applications, along with the added value it provides for businesses and organizations.
Learn more about the general applications of the ICR Growth & Success SaaS platform.


