Transparency as a Success Factor and Marketing Tool

This blog is part of the 9 growth principles of Route ICR

Each week in our blog, we focus on the 9 tips that strengthen teamintuition in your business.

Today's tip 6: “Make sure you work daily on improving the shared vision and approach, as this strengthens the development of good team intuition. Of course, making the shared vision and approach shareable is necessary for their improvement.”

Societal developments are accelerating. Examples include advancing globalization, digitalization, and the associated transparency. This demands a different way of communicating, as it has made customers and employees more informed and, thus, more demanding. This means that more is expected from your business and you as a leader.

Sharing knowledge and experience makes people more aware of the consequences of their decisions, both professionally and personally. Normally, this leads to better decisions and increases the chances of success. This is also true for a team of people. And it works even better when people play an active role in developing the vision and approach.

Continuous small adjustments instead of change processes

Entrepreneurs need to understand what the call for transparency means for how they present themselves. The demand for transparency is only increasing, making it gradually a success factor and a real marketing tool.

Transparency starts within the walls of your own company. Making a conscious effort to create a shared vision is the foundation, as it creates support within your team. Building together towards a new world. And the beauty is that you don't just tear down what you've built yourself.

In fact, transparency allows (potential) customers to form a clear picture of the company they are considering doing business with. It also gives employees, suppliers, and other parties a better understanding. A lack of transparency will increasingly be interpreted as unreliability, with all its consequences. For example, you may struggle to attract well-qualified staff because they cannot form a positive image of you.

Many things seem so logical that we almost forget that we really need to pay conscious attention to them. As an entrepreneur, you must recognize your own limitations and (dare to) rely on the expertise of others.

Working on a shared and joint vision and translating it into all processes is a dynamic process that never stops. And because you are always working on it, making small adjustments, you do not experience change processes. Transparency thus strengthens team intuition and simultaneously the image of your company.

Question: Is transparency already a success factor and marketing tool within your company?