Take the Wheel: Growth Starts with Purposeful Focus

Many entrepreneurs and organizations let their development run its course. Not because they don’t care, but because they’re not sure where to start or how to approach things differently.

The result? Daily routines take over, and the ambition to truly grow with direction slowly fades into the background.

Practical and Effective in Every Step

The ICR approach breaks that pattern. It helps you take the wheel again, supported by a professional, structured and above all practical route. A clear path that guides you step by step from ambition to tangible results.

The 33 ICR Objectives form the foundation. They provide direction for everything that’s needed to work with focus, take ownership and stay in control of strategy, execution, results and compliance. Those who effectively apply them build an organization that is,  and remains, in control.

Clarity, Calm and Momentum

The beauty of this approach is that risks aren’t ignored but become naturally visible and manageable. Because structured work creates clarity, calm and momentum.

The InControlRating (ICR) makes that progress measurable and visible. It is the critical success factor for sustainable growth. Proof that your organization has a firm grip on its strategy, execution, results, compliance and care for what truly matters.

The ICR scores per growth circle and the 33 ICR Objectives are the performance indicators that make purposeful focus and control tangible.

In Summary

• The InControlRating is the critical success factor (CSF)
• The ICR scores per growth circle (domain) and the 33 ICR Objectives are the performance indicators that provide direction and control

Don’t leave growth to chance. Take the wheel and follow the proven route: Route ICR.

Master Your Purpose. Own Your Freedom. With ICR.