Internet marketing can and must be improved
A strong foundation in internet marketing is essential. We cannot imagine life without the internet anymore. However, when it comes to utilizing internet marketing, we often fail to target accurately. From personal experience, I know it can be and should be improved.
Let's start at the beginning: your website. Nowadays, everyone has a website. Whether you're big or small, you want to be visible and discoverable online. And sometimes, even sell online. For these reasons alone, search engines will always exist. As an internet user, you want assistance in finding what you're searching for. But how does a search engine pick out your website or web pages? And how do we influence the ranking in the search results?
Due to the crowded nature of the internet, it's crucial that your website and associated pages are easily found. Internet marketing, with SEO (Search Engine Optimization), forms the most important foundation of internet marketing. We'll assume for convenience that your general strategic marketing plan is firmly established on paper. If not, it's wise to seriously work on that first (for help, see objective 11 within the Route ICR web app).
Strong Foundation Under Internet Marketing
Within Route ICR, we sought a solution with which we could easily set up and maintain/update our own website. But also one that would support us in SEO performance and in building the right marketing funnels. After weighing the pros and cons of various market players, we chose Phoenix B.V.. Phoenix is part of the IMU (Internet Marketing Union) organization and is the ideal website software to score high in Google (SEO) and to create the most effective landing pages and marketing funnels. I recommend downloading the free e-book 'Winning in Google'. The logic and understandable explanation of the material personally appeal to me a lot.
Moreover, their targeted internet marketing approach aligns very well with our own comprehensive Route ICR management approach. Highly recommended!