What is branding?


What is branding?

Branding, or brand management, refers to all the online and offline marketing activities you undertake or have undertaken to position your brand in the market in such a way that (potential) consumers can and want to identify with it in a positive manner.

A brand is an identification that sets a company apart from other entities (in many cases, a trade name is also a brand).

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Also read Successful entrepreneurship can be learned.

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