Focus on the Ideal Customer, Not the Average CEO
The mission of Route ICR is to help as many entrepreneurs, teams, and organizations as possible to grow successfully.
Some people confuse 'as many as possible' with 'all'. This was evident again this week when a fellow service provider made the following remark:
"Route ICR is a fantastic concept. But it's questionable whether the average CEO would consistently invest time in it. While it's actually necessary for most of them."
Indeed, that is the question! We are aware of this ourselves, and therefore, we initially focus our sales efforts not on the 'average CEO'. Why? It simply takes too much time, energy, and money to convince all entrepreneurs to work with Route ICR. If we did target all entrepreneurs, our own business model would be at risk, and we wouldn't be in control. However, all entrepreneurs are welcome! But the focus of our efforts is on entrepreneurs who really want to grow substantially. Driven by their ambition, they tend to achieve results fastest with Route ICR and thus feel the added value of our SAAS solution.
For us, these are leaders with ambition who dare to make choices. Leaders who involve their team in the strategy to be followed. At the same time, these leaders understand the importance of an inspiring environment where employees can develop further. Entrepreneurs who dare to aim for at least a 20% increase in turnover annually. These qualities align perfectly with the Route ICR approach.
Free Trial of the Route ICR Web Application
If you feel addressed by this, let your team start working with Route ICR today. You will have more focus in your business, grow faster, and there will be less loss of time, energy, and money. If you are an employee and think your team could use a boost, point your manager to Route ICR. You can also familiarize yourself with a free Route ICR trial subscription.
To learn more, check out the PDF with 'The 9 Route ICR Growth Principles' and share it with your manager and team members. You can find this PDF within your free Route ICR trial subscription.
Remember one thing: Route ICR really makes you better!