What is a strategic marketing plan?

Strategic marketing plan

What is a strategic marketing plan?

A strategic marketing plan is derived from the organization-level strategy (i.e., the multi-annual plan) and essentially includes the marketing strategy, marketing policy, and the marketing plan itself.

Content-wise, it involves linking the market and the organization itself to optimally respond to the needs of (potential) customers.

The goal is to be able to market the organization's products and/or services in a profitable manner.

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