Marketing instruments

What are marketing instruments?

When we talk about marketing instruments, we are referring to the tools that can be used to achieve your marketing goals. Commonly used marketing instruments include product, price, place, promotion, people, process, and physical evidence.

The use of each of these marketing instruments and their interplay depends on factors such as your objectives, the market, your target audience, and competition. The combination of marketing instruments that a company employs is known as the marketing mix.

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