Marketing policy

What is a marketing policy?

A marketing policy is a component of the strategic marketing plan, primarily focused on the marketing tools that constitute the marketing strategy of the marketing organization.

By marketing tools, we mean the resources that can be utilized to achieve your marketing goals. Commonly used marketing tools include product, price, place, promotion, people, process, and physical evidence.

The use of each of these marketing tools, and their interaction with one another, depends on factors such as your objectives, the market, your target audience, and competition. The combination of marketing tools that a company employs is referred to as the marketing mix.

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