Image damage

What is image damage?

Image is the perception that a product, person, or organization evokes. Damage to this image occurs when the perception turns out to be negative. Image damage is often referred to as reputational damage.

The image is influenced by various factors. For example, the opinions of others can determine the image of a product, person, or organization. Performance also plays a major role: if services are delivered as expected, this is seen positively, but deviations can damage the image. This is especially true in today’s world, where everything can be easily shared on social media with almost the entire globe.

Take, for instance, the use of cheat software in the automotive industry or the issue of flammable chargers for mobile phones.

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