Image

What is image?

Image refers to the perception that a product, person, or organization creates.

The image is shaped by various factors. For instance, the opinions of others can influence the perception of a product, person, or organization. Performance also plays a significant role: if services are delivered as expected, this positively impacts the image, but deviations can harm the imago.

A reliable image means that others view your company as trustworthy and one that keeps its promises. Ideally, it should go beyond this and exceed expectations.

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Also read Successful entrepreneurship can be learned.