What is brand management?
Brand management, or branding, refers to all online and offline marketing activities you undertake or have undertaken to position your brand in the market in such a way that (potential) consumers can identify with it in a positive manner.
A brand is an identifier that distinguishes a company from other entities (in many cases, a trade name also serves as a brand).
Determine the Goal, Make a Plan, and Get Started
Determine the goal, make a plan, and get started. Does that appeal to you? Then start your journey towards growth and success now, completely free of charge. We give you 14 days to experience our structured Route ICR approach, from step-by-step plans and e-learning to collaboration and improvement plans. And there's no obligation!
Also read Successful entrepreneurship can be learned.